Not Such A Dumb Question?
John Podhoretz in The Corner:
When I was part of the founding team of The Weekly Standard, at least three times a week I’d have the following conversation with someone:
Someone: What’s the name of your magazine?
Me: The Weekly Standard.
Someone: That’s interesting! How often does it come out?
My favorite scholarly journal, Classical Quarterly, has been coming out twice a year for decades, without apparently feeling any obligation to change the name. Then again, I suppose a new journal like The Weekly Standard has some obligation to match up the title with the frequency of publication, at least for the first few issues.