'Conrad' of The Gweilo Diaries nominates a winner for "the most ill fated advertising campaign in history": even as the SARS super-pneumonia sweeps Hong Kong, the local tourist board uses the slogan "Hong Kong will take your breath away".

I think I know the runner up in this virtual contest. A few years ago there was a mini-epidemic somewhere in Virginia in which 7 or 8 people caught typhus or typhoid (I forget which) from seafood prepared by an infected employee at a fast-food restaurant. Even a week later, the chain's billboards still said "Catch Our Shrimp Salad!".